Optimise user experience and digital design to increase customer centricity for financial institutions

This marcus evans conference will enable you to gain practical insights into digital design in order to stay relevant and competitive in an increasingly techno-centric financial world. Furthermore, you will discover the best practices for customer-centric digital design, as well as hear how to overcome operational obstacles, such as old legacy systems and compliance issues. Finally, this conference will help you use strategies to best optimize digital design processes as well as work within the constraints of legacy systems.

In the context of constant innovation and digitalisation, as well as new financial technology start-ups disrupting traditional business lines in the financial world, banks need a brand new strategy in place to put customers at the heart of digital design. However, with many legacy systems and other compliance issues to cope with, financial organisations are struggling to keep up and stay ahead of the game. While Fintech success is often attributed to an obsession with the customer, banks’ current models are still heavily project-driven. While considerable progress has been made, industry experts agree that there is still a lot more to be done to ensure banks adapt their digital design processes to maintain competitiveness and increase customer centricity.